BV Family丨 "Le Fan" has completed 10 million yuan A round of financing to develop portable mobile smart health products for multiple scenarios

        Xiamen Lefan Health Technology Co., Ltd. recently completed a 10-million-yuan A round of financing. This financing was led by BV Baidu Ventures, and followed by Zhengji Capital. This round of funds will be used for brand marketing, marketing and product development. Prior to this, the company had also received a Pre-A round of financing led by Xiaomi and Hunwei. 

       Recently, Xiamen Lefan Health Technology Co., Ltd. completed a 10 million yuan A round of financing. This financing was led by BV Baidu Ventures, and followed by Zhengji Capital. This round of funds will be used for brand marketing, marketing and product development. Prior to this, the company had also received a Pre-A round of financing led by Xiaomi and Hunwei. Wen Yongteng, vice president of BV Baidu Venture Capital Investment, stated: "In the future, health equipment will develop in the direction of intelligence, miniaturization, and diversified scenarios. As young consumers pay more attention to their own health, the product types and application scenarios of health equipment have become more diverse. The Lefan team has unique competitive advantages in young consumer insights, product development and design, supply chain, and diversified channels. We believe that under the leadership of founder Wei Gang, Le Fan has the opportunity to become a world-class smart health technology company."

      Xiamen Lefan Health Technology Co., Ltd. recently completed a 10-million-yuan A round of financing. This financing was led by BV Baidu Ventures, and followed by Zhengji Capital. This round of funds will be used for brand marketing, marketing and product development. Prior to this, the company had also received a Pre-A round of financing led by Xiaomi and Hunwei. 

        Focusing on healthy office scenes, Lefan has launched products such as electric lifting tables and ergonomic adjustable backrests. Using the lifting platform, office workers can switch between sitting and standing office. After connecting to the mobile APP and inputting the height and table height, the lifting platform can automatically adjust and remember the height suitable for the user. The ergonomically adjustable backrest is designed according to ergonomics and adopts an enveloping design, which can dynamically cater to the natural curvature of the human spine. The backrest part has 306 ventilation holes, which is suitable for office seats and car seats. 

        Focusing on the fields of home and travel, rejuvenating, fragmenting and privatizing large-scale massage equipment is also one of the company's product concepts. Lefan portable magic massage stick, using Tens physiotherapy technology, can be attached to any part of the shoulder, back, waist and limbs for massage. Lefan Massage Neck Pillow, relying on ergonomics three-point support and two massage techniques, can relax yourself in fragmented time. Products such as the body belts, postpartum sculpting chairs and leg air pressure massager developed for women’s health and other issues, all can be used at home. 

        In terms of sales channels, Lefan started from Xiaomi Youpin and gradually expanded to online channels such as JD.com, Tmall, Xiaohongshu, Dingxiang Doctor and Dedao. Some products carried out a IP joint cooperation with Kumamoto Bear, Disney, Marvel, Luckin Coffee and Dedao. At the same time, Lefan also cooperated offline channels such as Watsons, Beijing UP+ Fashion Stores, Hotels, Bookstores and Airport Duty Free Shops. According to the founder, Wei Gang, currently, the sales volume of Lefan’s portable massage stickers has exceeded 1.5 million, the sales volume of massage neck pillows has exceeded 1 million, and the sales volume of ergonomics backed by the entire network has exceeded 300,000. 

       In its prospectus, Lefan and Aojiahua are listed as direct competitors. Wei Gang said that Lefan’s competitive advantage has three aspects. The first is that it is a "young team", with 90% menbers who born after 1990, which enables it to get the conabits and needed points of young consumers completely; the second is the high value of the product, whose design has won the German Red Dot Award, the global UPSTYLE AWARD and other awards; the third is the strict control of product quality. Each product is launched through the product , market, channel and other department evaluation, as well as theblind test of core user. 

       From the perspective of industry trends, Wei Gang stated that the massager industry originated in Japan in the 1960s. At present, Japan has a population of about 126 million people. The household ownership rate of massagers in Japan exceeds 20%, while the population of China exceeds 1.4 billion. However, the household ownership rate of massagers in the Chinese market is only 1.5%. The current scale of the small massager market has exceeded 15 billion yuan, and there is still market space for the massager market in Japan and China. 

       Wen Yongteng, vice president of BV Baidu Venture Capital Investment, expressed: "In the future, health equipment will develop in the direction of intelligence, miniaturization, and diversified scenarios. As young consumers pay more attention to their own health, the product types and application scenarios of health equipment have become more diverse. The Lefan team has unique competitive advantages in young consumer insights, product development and design, supply chain, and diversified channels. We believe that under the leadership of founder Wei Gang, Le Fan has the opportunity to become a world-class smart health technology company."